Monday, 29 March 2010

Front Cover Final







**I aimed to keep it simple and sophisticated.
**I have used an attractive to attract males and also females.I have tried to keep my model as simple but classy as possible to show that the RnB genre is full of richness, money, power but it is achievable and that the audience can achieve and make it to the top. My aim is for the audience to relate to Rita Ortiz and give them hope in achieving their aims and goals. I have challenged this idea as most if not all music magazines have classy models with a lot of jewellery to show authority and power.
**I made it obvious that I wanted to attracted a young adult audience.
** I have used a minimum of 3/ 4 different colour as this is conventional.
** Masthead is strong and powerful and looks very RnB.The masthead I have used is dynamic and powerful. It looks ‘Blingy’. I tried to keep it minimal and not make it masculine as magazines such as XXL and Vibe have used. I have challenged this to an extend to make it look as if there is so much more to the RnB genre than power and authority. I added an outer glow to show that there is brightness in this type of genre.
**The cover lines in which I have used are very bold and I have used the colour white to connote purity, simplicity but also a hint of professionalism. This is something in which RnB music magazines consist of. My cover lines are snappy, straight to the point but make the audience want to read more. I believe that this is conventional as it can be found in many magazines consisting of my genre. I have also aimed to attract the Hip Hop audience therefore making it more mainstream.

I have used simple but eye catching colours. I have aimed to attract males and females without dominating any sex. Although my main image is a female I have made sure she doesn’t look too feminine.
















My Double Spread Final







** I have used direct mode of address to get grab the audiences attention but to also involve them. I did this to make the audience feel as important as her.
** The red colour suggests love , power and passion. I have done this to show that the audience will fall in love with the model and feel like they have a connection. It contasts to the white and black which makes it stand out and easier to read.
** The models costume is very simple as it links in to the fact that she is simple and ordinary just like the reader. This mise-en-scene is effective as the audience can relate to the model and it gives them thev motivation to do well.
** From the floating quotes I have aimed to send out a message to the reader to make them believe that anyone can do anything if they put their mind to it.
** I have also produced a film strip of photos of my model. This is very unique. I did this to show the model in different places at different times enjoying herself and having fun. Again i have kept her costume to a miniumum as she is not like the rest of the other Divas out there she is different and down to earth. I believe that this is why my interview sticks out.

Sunday, 28 March 2010

A sound audio profile of R&BXclusive

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Primarily Task Front Conver +Contents Page






This is my contents page for my Primarily task. This has helped me improve my Photoshop Skills.

Magazines In Which I Have Looked At To

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In What Ways Does Your Music Magazine Use(1)[1]

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Evaluation Pt2

Before I created my magazine I looked at a number of other magazines such as XXL and Vibe to see what conventions they have used in order to sell their magazine so I could on my magazine to make it successful.

My music magazine has a central image which is essential for the front cover of a magazine. The main central image is needed because it is a main selling point of the magazine. For my magazine front cover I have used a central image to attract my target audience. My main image consists of a young teenage girl who is dressed simple but sexy. I have chosen this particular costume for my model as it links into the something in which Rita Ortiz later says in her interview. The fact that she is an “ordinary teenage girl” who has made it to the top. It is very important for a magazine to have a title so that it can be easily distinguished from other magazines. I have used grey and blue to make it stand out from the rest of them and tried to break the conventional colours used my music magazines such as red, blue and black. I have made my title at a regular size but and made the colour stand out from the rest of my magazine so that it catches the eye of my target audience. On the front cover of most magazines the title is located at the top of the front cover and stretches across it from left to right. This is eye catching but conventional. During the process of creating my music magazine I have changed it more then once as I was not happy with it. Experimenting on Photoshop gave me this opportunity. Throughout the process I have aimed to keep my magazine conventional but also to adjust it and express my ideas to make it different and unique but effective, by effective I mean successful in the market.

The cover lines I have used I have thought very carefully about. I have read magazines with the same music genre as mine and same target audience and have thought carefully about the cover lines in which I should include. Also on the front of my music magazine I have added other stories and headlines around the edge of the page, this also draws in readers attentions in towards the magazine, with well know names and quotes of what they say; famous people the fans want to read and find more about them and their lives.

How does my media product represent particular social groups?

How does my media product represent particular social groups?



· I aimed to attract different youth cultures by using the stereotypical black artsists in the contents page as they would fit in suitably with the convention of the Hip Hop/ R&B genre.

· They are also young, which appeals to the audience well because the genre targets the younger, teenage fans and therefore identifies themselves with the artists to a greater degree. They are wearing typical attire that addresses the audience, yet they have also been dressed wearing expensive jewellery with the chains, earrings, bracelots etc which connotes class and wealth. Therefore this subverts the typical ‘thug’ persona to artists, and makes them appear more sophistated and chic which would convey the brand identity of R&B Exclusive well



My music magazine represents teenagers. In addition, young teenagers in general are being portrayed as ambitious and shown to have talent, and not in a stereotypical negative way. This can be found in the interview. For my contents page, I have shown the readers the information that you would usually see on a contents page; the page numbers and what is going to be on the magazine. I aimed to use attractive models throughout so the audience will enjoy the magazine.

Saturday, 27 March 2010

Draft of my front cover


What kind of media institution might distribute your product and why?

IPC Media produces over 85 iconic media brands, IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. IPC’s print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while online brands collectively reach 20 million users every month.

Media institutions such as publication companies like Harris Publication Inc. who publish King magazine, XXL magazine, Slam magazine and Scratch magazine may also be example of a media distribution.

Friday, 26 March 2010

The Making Of The Cd Cover

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I produced a CD cover but i decided not to use it after all as my double spread had too many images.

The Making Of My Front Cover

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The Making Of The Contents Page

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What i Have Learnt from Analysing Different Music Mags

The analysis of magazines has also shown me the generic conventions of different music magazines. This has given me an insight into what I should include in my R n B magazine in order to attract my target audience.

Thursday, 25 March 2010

Film Strip


I thought id do something unique by creating a film strip of a series of photos of my model. I did this to show that she is a star in the making and she has a future ahead of he. To an extent i am promoting her.

The final draft before my final copy


Analysis of Q and NME

Q and NME magazines both use presentational devices in order to target their audience and establish the genre of magazine.

There are many similarities, between music magazine ‘Q’ and ‘NME’. Both Q magazine and NME share similarities in the use of presentational devices. Red and white are both used in the masthead. The colours used are very bright and bold therefore making it easier for the consumer to see from a distance. The use of white in the masthead makes the magazine look more simple and pure, possibly making it more appealing to older audiences. At the bottom of the masthead there is a puff which says "Britain’s biggest music magazine". This may be a biased quote but still manages to make the magazine seem truthful and eye-catching to consumers, as it has been claimed that the magazine is one of the best in Britain. NME; consists of a clear, chunk and bold upper case font as it stands out and easily seen by potential consumer from distance. This distinguishes the NME brand from similar publications. The red colour connotes power, love and passion this links in to the fact that NME is rock magazine. The white colour around the masthead suggests professionalism. The costume of the celebrities in the Q magazine is also more sophisticated, which makes the magazine more appealing to older audiences. In contrast, the NME magazines main image is of younger celebrities making the magazine more appealing to younger audiences.

In addition ‘Q’ utilises a main image of ‘The Song Writers’ it consists of three middle aged adults. This indicates that this magazine is aimed at 25+ and preferably middle class readers. Whereas the main image in NME is a ‘rock n roll’ group. We can learn that this is group is involved in rock music because of their costumes and also their guitar strap. Also as the main image is quite big in comparison to other images and text. This draws more attention to the main image and suggests that this image, will have a key article on it, which is the most interesting or important aspect of a magazine. This reflects that it’s mostly aimed at young males between the ages of 16-21. However, looking at the main image in magazine ‘Q’ the models are looking very serious and ‘down to business’. Their costumes compared to the boy band group are different as the models are dressed sophisticated this attracts an older aged audience.

The main cover line on magazine ‘Q’ is “The song writers exclusive interview”. This suggests that the models are VIPs’. In addition to this it also suggests that the song writers interviews are vital in this magazine. The size of the font is bold and is eye catching. ‘Song writers’ is emphasised as their profession is important. The main cover line in ‘NME’ is ‘Burning up the UK; THE VIEW” this is bold and eye-catching. The white and black make it stand out more, it also challenges the stereotypical colours of design as the flame on top of the writing is white and not orange to represent flame. This suggests that this magazine is unique. The similarity between the two posters is that the main cover lines are bold and have very dark colours. They also have big bold fonts. However the difference between the font used in the ‘Q’ is more sophisticated this does not connect or relate to the main image as the boy band is not looking very formal whereas the ‘song writers’ are.

The main coverline of NME magazine says, "the view", this is possibly the name of the band , drawing more attention to the band.

An example of a cover line in the ‘NME’ magazine such as ‘R.I.P James Brown’ indicates that a famous artist died and that its important to be in the front cover a it would attract the audiences attention and would want them to buy the magazine to read more about the him. In addition to this it would also attract audiences from the type of music genre in which James Brown produces. Another example of this can

Overall, from the Q magazine we can see that it uses the key image and more sophisticated and classy colours to attract an older audience of the ages 25+.Similarly, the NME magazine uses its key image, cover lines and colours to attract its younger audience of the age group 14-21, who are fans of rock and indie music.

Monday, 22 March 2010

First draft of my interview

Rita Ortiz- singing sensation is now the name on everyone's lips. At only eighteen years old, she has gone down in history with her record “chart breakers” in only the space of a few months. She is clearly a young inspiration. This time last year Rita Ortiz was sitting on a desk at Richmond College doing her A-Levels. However, her story of success proved that dreams can come true. She proved that this was not what she wanted and that her heart belongs to the arts.
How did you kick-start your singing career?
I have always been singing from a very young age of six in school plays. It was always something I loved and was usually praised by those who ever heard me. My father owned a local pub in the town, which meant frequent karaoke nights. I use to take advantage of this on Fridays especially; taking over the stage and singing my heart out. I quickly became a community favourite. For me, it was still about doing something I loved at this stage. As I grew up I took part in school musicals, when I was 16 an A&R assistant came to one of the school musicals and recommended I see one of the vocal coaches as I had potential. This is where it all started. I was 16, naïve and inexperienced. I was having doubts about making this particular decision which could change the rest of my life and it has. My mother encouraged me and supported me throughout. It may be a cliché but she told me simply to “follow my dreams”. She also used to say to me; “don’t say if I make it, say when I make it”. I then agreed to sign to Sony Music. So here I am today.


Do you thing being so young and previously inexperienced in the music world has affected your success?
It definitely has been difficult. Not everything is laid out in front of you. It is not easy, and you have to work to pursue your dreams. I’m only 18 and in one of the world's toughest industries. I have been thrown into the deep end; in competition with some the top artists such as Beyonce, Mariah, Rihanna and Whitney etc. This does mean a lot more pressure but I’m enjoying every moment of it. It's how I learn to deal with this pressure that is making me a stronger individual. I’m living every day as if it were my last.

Critics say that this could be too much for you to handle. Do you agree with this view?
Of course every job requires commitment and adds stress. There will be various high and low points in my career but that do not mean that one should give up. Definitely not. I have a lot of support from my family, friends and my agent is very helpful. I know that even if I feel like it is a lot for me to handle, I know this is what I wanted and I will prevail. The world can not bring you down.

Magazines such as 'Heat' and 'OK!” have branded you as a celebrity sex symbol. What do you think about that?
Well, being only eighteen and suddenly thrown into the limelight can be extremely scary on its own. Then there's always a continuous strain of having to look good and present myself as sexy in front of the media and press. I still see myself as a normal teen, with the same insecurities as every other so this is quite flattering. I have never received so much attention before! In fact, I think it's actually harder for my father to see his little baby growing up so fast.

Tell us an average day in your new life.
It’s crazy and hectic but at the same time full of excitement. I wake up around five in the morning most days, which is a killer because I am not much of a morning person! My agent picks me up, and we'd either be heading to some form of interview, performances on radio stations, going to the recording studio, meeting with various people or doing photo shoots and more performances. It’s a really busy schedule, but it varies everyday and I am truly knackered by the end. My bed never feels so welcoming when I come home each night!

What inspires you to do what you love doing?
Everything and everyone around me. They are making this experience phenomenal. My fans, my family, my manager, everyone has so much faith in me and I’m giving one hundred per cent keep them satisfied and happy, as well as myself. I am a bit of a perfectionist; I like to do things to the best of my abilities. Of course I have my blank moments when writing a song, like an author can have writer's block when writing a novel. Nonetheless, I've realised that the lyrics of my songs only flow naturally when they're about something I can relate to.

What are your current goals for the future?
Well, I still want to go on to university and do a degree in English Literature (laughs) You’re probably thinking you’ve got the rest of your life set out for you, so why education? When my grandmother died she said to my mother please make sure Rita goes to university and makes something of her and for my grandmother I’d like to repay by taking on board her death wish. Also I think that education is very important in the modern day and age, and as someone in the media I see it as my duty to press the need for youth to take on gaining qualifications as essential.

Who would you like to be compared to?
That’s a hard one. I wouldn’t like to be compared to anyone out there I just want to be me and prove my own identity. However, If I had to chose someone, I would say that I would like to be compared to Madonna. She is an inspiration, and everyone knows and respects her as a true music icon. Any artist could have done the music which appeared on her first two albums but her latest songs were ones only a certain artist could do.

How much control did you have over your album?
Hmm, well here’s something you may find surprising about me. Before binding an agreement with my record label, I wondered how I would write all my songs and also produce most of the melodies. To be honest I have as much control as I am happy with and can manage. As for my image I let Sony make a diva out of me. (Laughs) It’s hard to accept the fact that someone so simple like me could be perceived as a diva. My world is changing around me so fast! Regardless, I want to embrace every moment of it.

First draft of my interview

Rita Ortiz- singing sensation is now the name on everyone's lips. At only eighteen years old, she has gone down in history with her record “chart breakers” in only the space of a few months. She is clearly a young inspiration. This time last year Rita Ortiz was sitting on a desk at Richmond College doing her A-Levels. However, her story of success proved that dreams can come true. She proved that this was not what she wanted and that her heart belongs to the arts.
How did you kick-start your singing career?
I have always been singing from a very young age of six in school plays. It was always something I loved and was usually praised by those who ever heard me. My father owned a local pub in the town, which meant frequent karaoke nights. I use to take advantage of this on Fridays especially; taking over the stage and singing my heart out. I quickly became a community favourite. For me, it was still about doing something I loved at this stage. As I grew up I took part in school musicals, when I was 16 an A&R assistant came to one of the school musicals and recommended I see one of the vocal coaches as I had potential. This is where it all started. I was 16, naïve and inexperienced. I was having doubts about making this particular decision which could change the rest of my life and it has. My mother encouraged me and supported me throughout. It may be a cliché but she told me simply to “follow my dreams”. She also used to say to me; “don’t say if I make it, say when I make it”. I then agreed to sign to Sony Music. So here I am today.


Do you thing being so young and previously inexperienced in the music world has affected your success?
It definitely has been difficult. Not everything is laid out in front of you. It is not easy, and you have to work to pursue your dreams. I’m only 18 and in one of the world's toughest industries. I have been thrown into the deep end; in competition with some the top artists such as Beyonce, Mariah, Rihanna and Whitney etc. This does mean a lot more pressure but I’m enjoying every moment of it. It's how I learn to deal with this pressure that is making me a stronger individual. I’m living every day as if it were my last.

Critics say that this could be too much for you to handle. Do you agree with this view?
Of course every job requires commitment and adds stress. There will be various high and low points in my career but that do not mean that one should give up. Definitely not. I have a lot of support from my family, friends and my agent is very helpful. I know that even if I feel like it is a lot for me to handle, I know this is what I wanted and I will prevail. The world can not bring you down.

Magazines such as 'Heat' and 'OK!” have branded you as a celebrity sex symbol. What do you think about that?
Well, being only eighteen and suddenly thrown into the limelight can be extremely scary on its own. Then there's always a continuous strain of having to look good and present myself as sexy in front of the media and press. I still see myself as a normal teen, with the same insecurities as every other so this is quite flattering. I have never received so much attention before! In fact, I think it's actually harder for my father to see his little baby growing up so fast.

Tell us an average day in your new life.
It’s crazy and hectic but at the same time full of excitement. I wake up around five in the morning most days, which is a killer because I am not much of a morning person! My agent picks me up, and we'd either be heading to some form of interview, performances on radio stations, going to the recording studio, meeting with various people or doing photo shoots and more performances. It’s a really busy schedule, but it varies everyday and I am truly knackered by the end. My bed never feels so welcoming when I come home each night!

What inspires you to do what you love doing?
Everything and everyone around me. They are making this experience phenomenal. My fans, my family, my manager, everyone has so much faith in me and I’m giving one hundred per cent keep them satisfied and happy, as well as myself. I am a bit of a perfectionist; I like to do things to the best of my abilities. Of course I have my blank moments when writing a song, like an author can have writer's block when writing a novel. Nonetheless, I've realised that the lyrics of my songs only flow naturally when they're about something I can relate to.

What are your current goals for the future?
Well, I still want to go on to university and do a degree in English Literature (laughs) You’re probably thinking you’ve got the rest of your life set out for you, so why education? When my grandmother died she said to my mother please make sure Rita goes to university and makes something of her and for my grandmother I’d like to repay by taking on board her death wish. Also I think that education is very important in the modern day and age, and as someone in the media I see it as my duty to press the need for youth to take on gaining qualifications as essential.

Who would you like to be compared to?
That’s a hard one. I wouldn’t like to be compared to anyone out there I just want to be me and prove my own identity. However, If I had to chose someone, I would say that I would like to be compared to Madonna. She is an inspiration, and everyone knows and respects her as a true music icon. Any artist could have done the music which appeared on her first two albums but her latest songs were ones only a certain artist could do.

How much control did you have over your album?
Hmm, well here’s something you may find surprising about me. Before binding an agreement with my record label, I wondered how I would write all my songs and also produce most of the melodies. To be honest I have as much control as I am happy with and can manage. As for my image I let Sony make a diva out of me. (Laughs) It’s hard to accept the fact that someone so simple like me could be perceived as a diva. My world is changing around me so fast! Regardless, I want to embrace every moment of it.

Tuesday, 16 March 2010

Double Spread Quick Analysis


This is a double page spread of the previous issue of 'VIBE' magazine. The same colour scheme is used a lot to reiterate the mood and helps get the point across without complicating the page as there is a lot of writing set in columns just like a newspaper which also aims to get their message across. The columned writing may be perceived as boring but this magazine has used the strength of the picture to help readers think more about what is being said and help put some focus on having an image in their head and not just words.
The image is bold and eye-catching. We can are portrayed a message of love and affection as the male is receiving too much attention.

Monday, 15 March 2010




Colour is used to make the message stand out before reading the article. The picture used is in colour but has chosen darker colours such as brown and blue which will help readers to see the picture as being sad and dark. But the photographer has put the child in the middle wearing a bright yellow top which stands out the most, and is used to show that the child is the happiness of the picture and even though there living in a bad situation everyone is together and happy about that. A mixture of colour is used to used to show a mixture of emotions. The fact that a child is used wearing a yellow top suggest hope and happiness.

The subtitle is in big bold red letters which stands out and allows the readers to know what the main topic of the article is before reading it is. The message is meant to be about something bad which is also shown in the picture but is also shown with the red writing which has connotations of bad things and blood.







This is a vibe magazine contents page. It is very plain which is very common in most Vibe magazines.

The writing is clearly not meant to be the main aspect of the page as it is very small and only covers a small area. This allows the contents to tell the readers what will be in the magazine and also shows most of the picture which also helps to allow the reader to see what type of magazine it is. It is also essential for magazines to attract other types of audiences to increase sales by attracting a wider audience.

The main image is of the artist "Movado" who is not particularly famous in the Hip Hop genre. He makes music which attracts a niche audience so for this reason it is unusual that he is in the main image. This is very effective as it is attracting audiences from mainstream and niche side of the spectrum. In the main image we see "Movado" the model in the main image posing in a conventional manner to artist on other Hip Hop magazines. He is wearing an expensive chain showing he is like other Hip Hop artists who have a reputation for being rich. In addition, he is also wearing other props like diamond bracelets and a watch, a Gucci belt which also connotes wealth and associates the artist to the Hip Hop genre. However this contrasts with the background. The background consists of a ghetto area. The use of black and white to present the background image creates a sombre and depressing environment. This shows the audience that no matter where you come from you can achieve and make something of yourself just like “Movado”. All the props and pieces of costume make suggests the artist’s performance genre. This is also another way of promoting him. Looking at the models facial expressions he looks as if he is drugged which is unusual for Vibe to be using as they would not normally use a model like this. This contrasts with the image in the front cover as T.I is looking serious. Another image used in the contents page is of the front cover. This is unconventional feature in a magazine contents page as not many if any magazines display their front cover in the contents page. The magazine editors use a juxtaposition to show that two different types of artists have made it to the industry therefore encouraging and attracting people from different classes to buy this magazine and learn from their success. This contents page is more visual than textual; I believe this has been done to show attract a young audience.

Overall looking at all the analysis I have done I strongly believe the Vibe magazines contents page is unusual in that it is very simple and unconventional. It is very effective as the images speak for itself and the text is less important.

Evidence of My model Pictures


Saturday, 13 March 2010

Pictures Of My Model Which I Have Taken












































These are the pictures of my model in which i took. I have kept some of the picture quite simple as my character is an ordinary young teenager who is new and pure to the music industry.
I have no rejected photos. I have used all my photos on the front cover, contents page or my double spread. The remaining photos has been used in a film strip.

Tuesday, 9 March 2010

Targets

Ornela you must now use the blog checklist to get up to speed with the remaining tasks in order to demonstrate full evidence of planning and research work.

Research

Your analysis of a similar text demonstrates a sound understanding of the ways in which presentational devices are used to convey genre and target an audience. You must now upload your analysis of contents pages and a main article.

Planning

You have included some good evidence of planning work, such as your sketches and screen shots of work in progress. Well done Ornela.

Tuesday, 2 March 2010