What kind of media institution might distribute your product and why?

IPC Media produces over 85 iconic media brands, IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. IPC’s print brands alone reaching almost two thirds of UK women and 44% of UK men –almost 27 million UK adults – while online brands collectively reach 20 million users every month.

Media institutions such as publication companies like Harris Publication Inc. who publish King magazine, XXL magazine, Slam magazine and Scratch magazine may also be example of a media distribution.